Always in style: “Azəripək” kelaghayis at the “MyBrands” store network.

The main goal of the significant cooperation between the private sector and the state enterprise is to further promote the national cultural treasure, the kerchief.
The “MyBrands” store chain has started cooperating with “Azəripək” LLC. The kerchiefs produced by the enterprise, known for their exceptional beauty and quality, are now available in several stores within the chain.
Made from natural silk, the kerchief has been an indispensable attribute of every Azerbaijani woman for centuries, symbolizing beauty, loyalty, dignity, and respect, and combining Azerbaijan’s ancient history, traditions, and culture, it is a national accessory of Azerbaijani women.
Kerchiefs have been produced in Azerbaijan since ancient times. The city of Sheki, once compared to France’s “silk capital” and called the “Lion of the Caucasus,” has always stood out in this field and continues to do so. Sheki still retains the title of the silk capital of Azerbaijan and the entire Caucasus. The kerchief producer “Azəripək” LLC, known for its incredible harmony of colors, ethnic-national motifs, and high quality, is based here.
The kerchief, an inseparable part of Azerbaijani national culture, is one of the world’s oldest accessories and has always maintained its relevance, symbolizing delicacy, elegance, and true femininity.
The kerchief is not only a true cultural artifact carrying the genes of Azerbaijan’s rich national culture but also a fashionable accessory and an ideal gift.
It is also important to note that Azerbaijan’s silk women’s headscarf and its traditional crafting method have been included in UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity under the title “Kerchief Symbolism and Traditional Art.”
Kerchief varieties, distinguished by a wide range of colors and patterns, are now available at the “adL” and “SIX” stores within the “MyBrands” chain.
1news.az